Demand For Dietary Supplements at an All-Time High

Revenue from vitamin and nutritional supplement production reached nearly $31 billion dollars in the United States in 2018 and the industry is set to add over a billion more in revenue in 2019. With consumers interest in health and wellness growing, so too is the market for supplements that support this lifestyle. When asked why they used dietary supplements, most consumers answered that they did so for overall health and wellness benefits.

The Dietary Supplements market is full of growth and opportunity for properly positioned brands. Contact us with questions about FDA Regulations, Label Reviews, or Intellectual Property issues.

Growth in Dietary Supplements Industry

Growth of the supplement industry is no surprise when one considers the scale of its penetration into the lives of consumers. In a survey conducted in 2018, at least 70 percent of the population in every age group stated that they used dietary supplements, with usage increasing with age. Since 2007, household spending on nonprescription vitamins has almost doubled from an annual average of 46 dollars to nearly 80 dollars. Mineral supplements, such as calcium and magnesium, are the most in demand, accounting for over a quarter of sales.

Use of Dietary Supplements on the Rise

The use of dietary supplements among U.S. adults increased ten percent over the past decade, confirms new data from the 2018 CRN Consumer Survey on Dietary Supplements. Commissioned by the Council for Responsible Nutrition (CRN) and conducted by Ipsos Public Affairs, the survey found that 75 percent of U.S. adults take dietary supplements, as opposed to just 65 percent in 2009.

Future Economics of the Dietary Supplements Industry

According to the current analysis of Reports and Data, the global Dietary Supplements Market was valued at USD $124.8 Billion in 2018 and is expected to reach USD S210.3 Billion by year 2026, at a CAGR of 6.4%. Dietary supplements are products intended to supplement the diet that contains one or more of the following dietary ingredients: vitamins, minerals, protein & amino acids, herbs or other botanical ingredients. Nutrition supplements can be taken in various forms such as in the form of pills, capsules, tablets, powder or in the form of liquids.